Design Courses

This design course also incorporates all the information supplied and discussed through the Photography Lectures section dealing with the relations of images in publications.

The course covers all aspects of design, the main areas being:

  1. Basics of Design - From Newspaper, Magazine and Advert Design.
  2. Typography
  3. Picture Usage
  4. Colour or Mono

Explaining the difference between magazine and newspaper and advert design and the approach to each.
We would examine some of the major magazines and newspapers in the world and compare them, break them down and put them back together.

We would look at

  1. What makes a good page.
  2. Relating the ratio of text to pictures.
  3. The role of charts, graphics, illustrations and cartoons.
  4. The difference between news, features, sport, politics, business and the differentiation in design approach.
  5. Understanding copy and how to read copy and relate it to design.

Some course inclusions:

  • Deciding on the look, feel and brand of the publication Conceptional design, space, grids and column structure, margin guides and gutter widths.
  • Flatplans: advertising and editorial ratio.
  • Creating the speed and feel of the publication, features, secondary features, etc.
  • Using page furniture to the masterpage, creating the look and brand.
  • Relationships of Headings, introductions, body copy, subheadings.
  • Fonts serif or non-serif.
  • Graphics, pull-out blocks, box-out copy, drop shadows (when to use and when to leave it).
  • Creating the colour palette and applying to the pages.

Typography

What is typography? Why it is so important.

We would look at different type fonts, explain how they came into being and what they are used for. Taking some of the world's leading publications, why and how different fonts make the image of a publication.

  • Studying fonts
  • Using different fonts in all sorts of situations. What works and what doesn't.
  • Explaining which fonts can 'marry' and be linked on a display single advert, editorial page.
  • Using many fonts we will create the same page in many different styles and guises to demonstrate just how typography works.
  • There would be input from some of the leading font creators in Europe and America
  • Using fonts on mono pages and colour pages.